# Business Strategy
How To Automate Outbound Lead Generation in 2024
Running a cold outreach campaign is not an easy drill, and outbound leadgeneration is the most dreadful. The only situation where “Quantity matters morethan quality” fits makes outbound lead generation difficult, thanks to themanual effort, hours of research, and mental strength you have to put in to geta few qualified leads. But what if you could automate lead generation? Would youlike it if
What is e-commerce marketing automation? Benefits, Strategies, Everything You Need to Know!
e-commerce marketing is easy, said no one ever! Because it's not. It can getpretty overwhelming with many tasks, especially if you do them manually—adscreation, tracking, content, etc. So, as your store grows, it becomes impossibleto handle all these minute tasks alone. That's where e-commerce automation ischanging the game. In this blog, we will understand what e-commerce marketingautomation
How to write perfect marketing emails
Introduction: Why You Want to Start E-mail MarketingE-mail marketing can be thebest friend of marketers. In the ever-evolving landscape of digital marketing,where new platforms and trends emerge constantly, email marketing remains aconstant and reliable method of reaching your audience directly. Unlike otheronline marketing channels (Google ads, Meta ads, et cetera), where you don’tknow who w
How to write a marketing plan, Beginner’s Guide
Introduction This article is a concise step-by-step guide to making marketingplans. If you are reading this, probably you are confused about the task athand. Been there, done that. Let me help you write your first marketing plan.Basic concept Why do you need a marketing plan? Marketing plans are forcommunication. It communicates the goal, detailed tasks, and measurement plan ofa specific mark
8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)
Almost every B2B brand has a newsletter today. And email marketing, being thehighest ROI-producing strategy, makes businesses send variations for specificuse cases.Take HubSpot, for example. It sends out many newsletters focused ondifferent themes:Sales, marketing, community, blog, product, etc.You’ll alsofind a dedicated newsletter for each audience segment targeting differentindustries and
How to Monetize Email Newsletters: 6 Effective Strategies
Monetizing your newsletter is the fun part. After spending months creatingengaging newsletters, adding more subscribers, and optimizing for better openand click-through rates, it’s time to make money from it. Well done so far!Buthow do newsletters make money? There are many ways to make money from anewsletter, how do I know which one is right for me?Don’t worry. If you’re notsure how to monet
8 Ways to Create Highly Engaging Newsletters in 2024
Writing a newsletter is time-consuming, and when it gets low engagement — it’sheart-breaking.Why is no one opening my newsletters? And if people are openingup but not engaging, what could be the reason? These thoughts start hauntingyou.Considering that your newsletter topic is not an issue, there still can bemany reasons your newsletters are unappealing. Maybe you’re not structuringwell. Or i
Marketing Automation Specialist: Job Description Template for Your Next Hire
Tools are a tiny part of building an efficient automation system. A specialistwith the technical know-how and skills to leverage these automation tools fordriving results is much more critical.In the same way — finding automation toolsis easy, but attracting the right talent isn’t. A clearly defined jobdescription is the first step to hiring the perfect candidate for the marketingautomation s
Marketing Personalization Strategies: Customizing Marketing to Engage and Convert
Introduction In today's fast-paced and competitive market, businesses areconstantly seeking innovative ways to stand out and connect with their targetaudience. One strategy that has proven to be highly effective is personalizationin marketing. By tailoring marketing strategies to individual customers,businesses can engage and convert customers at a higher rate. In this article,we will explore
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