# Business Strategy

How To Automate Outbound Lead Generation in 2024 - Marketing | Waveon
Marketing

How To Automate Outbound Lead Generation in 2024

Running a cold outreach campaign is not an easy drill, and outbound leadgeneration is the most dreadful. The only situation where “Quantity matters m

What is e-commerce marketing automation? Benefits, Strategies, Everything You Need to Know! - Marketing | Waveon
Marketing

What is e-commerce marketing automation? Benefits, Strategies, Everything You Need to Know!

e-commerce marketing is easy, said no one ever! Because it's not. It can getpretty overwhelming with many tasks, especially if you do them manually—a

How to write perfect marketing emails - Marketing | Waveon
Marketing

How to write perfect marketing emails

Introduction: Why You Want to Start E-mail MarketingE-mail marketing can be thebest friend of marketers. In the ever-evolving landscape of digital ma

How to write a marketing plan, Beginner’s Guide - Marketing | Waveon
Marketing

How to write a marketing plan, Beginner’s Guide

Introduction This article is a concise step-by-step guide to making marketingplans. If you are reading this, probably you are confused about the task

8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024) - Marketing | Waveon
Marketing

8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)

Almost every B2B brand has a newsletter today. And email marketing, being thehighest ROI-producing strategy, makes businesses send variations for spe

How to Monetize Email Newsletters: 6 Effective Strategies - Marketing | Waveon
Marketing

How to Monetize Email Newsletters: 6 Effective Strategies

Monetizing your newsletter is the fun part. After spending months creatingengaging newsletters, adding more subscribers, and optimizing for better op

8 Ways to Create Highly Engaging Newsletters in 2024 - Marketing | Waveon
Marketing

8 Ways to Create Highly Engaging Newsletters in 2024

Writing a newsletter is time-consuming, and when it gets low engagement — it’sheart-breaking.Why is no one opening my newsletters? And if people are

Marketing Automation Specialist: Job Description Template for Your Next Hire - Marketing | Waveon
Marketing

Marketing Automation Specialist: Job Description Template for Your Next Hire

Tools are a tiny part of building an efficient automation system. A specialistwith the technical know-how and skills to leverage these automation too

Marketing Personalization Strategies: Customizing Marketing to Engage and Convert  - Marketing | Waveon
Marketing

Marketing Personalization Strategies: Customizing Marketing to Engage and Convert

Introduction In today's fast-paced and competitive market, businesses areconstantly seeking innovative ways to stand out and connect with their targe