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What is "Pivot"?
Startup

What is "Pivot"?

If you are involved in startups, you may have heard about Eric Ries' "LeanStartup" at least once. Our company, Waveon, is also trying to practice the

Key Performance Indicators (KPIs), the Compass of Business
Startup

Key Performance Indicators (KPIs), the Compass of Business

Establishing goals and plans is the top priority when starting anything. Evenwhen starting a diet, we set a goal to lose a certain amount of weight.

Methods for Writing a Business Plan for Startups
Insight

Methods for Writing a Business Plan for Startups

You may want to start your business right away after deciding to start up, butthere's a challenging hurdle: writing a business plan. In the early sta

A must-read article if you want to do a side project
Insight

A must-read article if you want to do a side project

In the era of multiple jobs, many office workers are starting activities invarious fields other than their main job. They work as YouTubers by filmin

Recommended Side Project Platforms for Non-developers
Insight

Recommended Side Project Platforms for Non-developers

Why are side projects popular? Interest in side projects is really heating up.With the onset of the contactless era due to COVID-19 and the weakening

Preventing Flawed MVP Development in Startups - The Mom Test
Startup

Preventing Flawed MVP Development in Startups - The Mom Test

Recently, various hypothesis testing methodologies such as MVP, prototypes,pre-prototypes, and lean startups have been employed in startups to develo

A few methods to gather 10,000 users in a short period and the probability seen through data - Viral Marketing
Insight

A few methods to gather 10,000 users in a short period and the probability seen through data - Viral Marketing

To run a business, you need customers. Generally, you may think of advertising.There are many advertising channels, such as Google, YouTube, Facebook

Bubble.io - Complete review of the No Code Tool
Startup

Bubble.io - Complete review of the No Code Tool

No-code tools are revolutionizing the way software is built and developed. Withno-code tools, you can create fully functional web applications withou

5 Components of a Perfect SEO Marketing Strategy
Insight

5 Components of a Perfect SEO Marketing Strategy

Are you struggling with how to start marketing your startup, and where tobegin?If so, start with SEO marketing that doesn't cost you anything! Iness

B2C vs B2B: Which is More Profitable?
Insight

B2C vs B2B: Which is More Profitable?

When it comes to running a business, one of the key decisions that needs to bemade is whether to focus on selling products or services to consumers (

How to build a B2B SaaS Sales Pipeline?
Insight

How to build a B2B SaaS Sales Pipeline?

If you are developing B2B products, sales are essential to sell your products tocustomers. Therefore, most B2B companies put much effort into increas

The 10 Core Principles of a Lean Startup - Validate Your MVP
Insight

The 10 Core Principles of a Lean Startup - Validate Your MVP

The Lean Startup is a methodology developed by entrepreneur Eric Ries, whichemphasizes the importance of testing and validating ideas quickly andeff

What is Churn and Why is it important?
Insight

What is Churn and Why is it important?

Churn Rate refers to a metric that measures the number of customers who havestopped using a service during a specific period. This metric is crucial

Email Marketing Explained: Top 5 Strategies for Success in 2023
Insight

Email Marketing Explained: Top 5 Strategies for Success in 2023

What is Email Marketing? Email marketing is a direct marketing strategy thatinvolves sending promotional messages, advertisements, or other types of

What is MRR (Monthly Recurring Revenue) and How to calculate it?
Insight

What is MRR (Monthly Recurring Revenue) and How to calculate it?

MRR, or Monthly Recurring Revenue, is a crucial metric in subscription-basedbusinesses. It indicates the total monthly recurring income generated fro

Running Blogs for Customer Acquisition: A Comprehensive Guide
Insight

Running Blogs for Customer Acquisition: A Comprehensive Guide

Blogging is a proven method for increasing customer acquisition, as it drivestraffic to your website, positions your brand as a thought leader in you

What is Lean Canvas?
Insight

What is Lean Canvas?

Lean Canvas is a 1-page business plan template that helps entrepreneurs quicklyand effectively communicate their business idea and plan. It was creat

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