# Business Strategy
Key Performance Indicators (KPIs), the Compass of Business
Learn what KPIs are, how to define output and input KPIs, and how landing page conversion metrics can guide early startup decisions.
Methods for Writing a Business Plan for Startups
Learn how to write a startup business plan for investors, including market problems, solution, business strategy, and landing page validation evidence.
A must-read article if you want to do a side project
Learn what side projects are, why people start them, and how to validate a side project idea with a landing page before building too much.
B2C vs B2B: Which is More Profitable?
Discuss the differences in profitability between B2C and B2B models in the SaaS sector. B2C models typically have larger market sizes but shorter sales cycles and higher churn rates, while B2B models focus on smaller, niche markets with longer sales cycles but potentially higher-value contracts and more stable customer relationships. The profitability for each model depends on various factors including the company's specific goals, resources, and market dynamics.
The 10 Core Principles of a Lean Startup - Validate Your MVP
Learn the core Lean Startup principles, from validated learning and MVPs to split testing, landing page experiments, and faster customer feedback loops.
What is MRR (Monthly Recurring Revenue) and How to calculate it?
MRR, or Monthly Recurring Revenue, is a crucial metric in subscription-based businesses.
What is Lean Canvas?
Learn what Lean Canvas is, its nine components, and how to turn canvas assumptions into landing page validation experiments.
AI Business System Builder