![8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]](https://static.waveon.io/img/blog/_posting/1702460026013.jpeg)
8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]
While choosing fonts for newsletters, most business owners make the mistake ofpicking fancy custom fonts to try and stand out from the competition.Yes,premium fonts are a great way to distinguish themselves, but they don’t realizethat it poses a big problem without them knowing.What?Not all email clientssupport custom fonts, so it's very much possible that your subscribers won’t seethe fonts
How to write a marketing plan, Beginner’s Guide
Introduction This article is a concise step-by-step guide to making marketingplans. If you are reading this, probably you are confused about the task athand. Been there, done that. Let me help you write your first marketing plan.Basic concept Why do you need a marketing plan? Marketing plans are forcommunication. It communicates the goal, detailed tasks, and measurement plan ofa specific mark
8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)
Almost every B2B brand has a newsletter today. And email marketing, being thehighest ROI-producing strategy, makes businesses send variations for specificuse cases.Take HubSpot, for example. It sends out many newsletters focused ondifferent themes:Sales, marketing, community, blog, product, etc.You’ll alsofind a dedicated newsletter for each audience segment targeting differentindustries and
How To Build A Marketing Automation Funnel in 2024?
Build a funnel!You might have heard marketing experts repeatedly using thissentence. But it's no longer sufficient to build just a funnel. From advancedanalytics to collecting user data to automating emails, automation has become ahuge part of marketing today. And that’s where marketing automation funnels arerising in popularity. So, how do you build one? We will answer all yourquestions in t
What is Viral Marketing?
Understanding Viral MarketingViral marketing is a strategy where products orservices organically spread among consumers, quickly gaining traction. Unliketraditional ads, viral marketing relies on people voluntarily sharing andcreating buzz.Key Aspects of Viral Marketing Viral marketing is typicallyorchestrated by companies aiming to intentionally spread the word about theirproducts or service
How to Monetize Email Newsletters: 6 Effective Strategies
Monetizing your newsletter is the fun part. After spending months creatingengaging newsletters, adding more subscribers, and optimizing for better openand click-through rates, it’s time to make money from it. Well done so far!Buthow do newsletters make money? There are many ways to make money from anewsletter, how do I know which one is right for me?Don’t worry. If you’re notsure how to monet
8 Ways to Create Highly Engaging Newsletters in 2024
Writing a newsletter is time-consuming, and when it gets low engagement — it’sheart-breaking.Why is no one opening my newsletters? And if people are openingup but not engaging, what could be the reason? These thoughts start hauntingyou.Considering that your newsletter topic is not an issue, there still can bemany reasons your newsletters are unappealing. Maybe you’re not structuringwell. Or i
How to Create & Send Email Newsletters Effectively
Creating and sending email newsletters to prospects/customers is one of the bestmarketing strategies to improve customer relationships, build brand awareness,and increase sales. When done right, everyone from large enterprises to smallbusiness owners can benefit from email marketing — so how do you set up an emailnewsletter? How do you create and send newsletters? And how do you leverageemai
![What is mailchimp? [Mailchimp Basics 2024]](https://static.waveon.io/img/blog/_posting/1699387648814.png)
What is mailchimp? [Mailchimp Basics 2024]
What is mailchimp? Mailchimp is a comprehensive marketing platform that providestools to improve and automate digital marketing. Initially, it started as anemail marketing service that allowed users to send newsletters and automatedmessages to their customers, but now it has expanded to include a variety offeatures such as creating targeted ad campaigns, automating marketing workflows,and ana
7 Reasons Why Your B2B Business Needs a Newsletter in 2024 (With Examples)
“Newsletters are B2B marketer’s secret weapon.” “Email marketing gets you thebest results of all marketing strategies.” “You can’t expect to close a B2B dealwithout email marketing.” In one way or another, you must have heard of thesemany times in your business journey so far, which made you look for reasons whynewsletters are so important in B2B. If so, you’ve come to the right place —this
10 Best Newsletter Automation Tools & Software for 2024
Choosing the right email newsletter automation software that fits your company'sneeds is the key to ensuring it helps you achieve the expected results. So, howdo you choose the best tool for your business? And most importantly, where doyou even start? Should you pick any platform and book a free demo session? No,you should first list the features you’re looking for in your tool and thenscr
Must-Read for Busy Marketers, 'Mastering Marketing Automation'
Hello, fellow marketing enthusiasts! 🚀In the ever-evolving world of marketing,it's essential to stay ahead. If you've felt the buzz around marketingautomation but haven't yet dived deep, we have something special for you. Ournewest release, "Mastering Marketing Automation" is more than just a guide; it'syour roadmap to future-proofing your marketing strategies. Wondering why it'sworth your pr
How to Select a B2B Marketing Automation Vendor: Tools & Techniques
Choosing the right marketing automation vendor is like winning half the battle.Not only do you have to find a tool that easily integrates with your existingsystems and scales well, but you also have to get approval from multipledecision-makers. So, how do you shortlist B2B marketing automation vendors? Whatfeatures should you look for? And how do you finalize the perfect tool for yourbusiness
![B2B Marketing Automation Guide in 2024 [Strategies, Tools & Examples]](https://static.waveon.io/img/blog/_posting/1697527351768.jpeg)
B2B Marketing Automation Guide in 2024 [Strategies, Tools & Examples]
With acquisition costs increasing rapidly, retaining customers is the only wayto build a long-term growing business. And personalized customer experience isthe solution to retention.But is it possible to personalize marketing at scale?If yes, how?The answer is marketing automation.Large-sized companies succeedbecause of automation. They employ thousands of employees and retain millions ofcust
Marketing Automation Specialist: Job Description Template for Your Next Hire
Tools are a tiny part of building an efficient automation system. A specialistwith the technical know-how and skills to leverage these automation tools fordriving results is much more critical.In the same way — finding automation toolsis easy, but attracting the right talent isn’t. A clearly defined jobdescription is the first step to hiring the perfect candidate for the marketingautomation s
Marketing Personalization Strategies: Customizing Marketing to Engage and Convert
Introduction In today's fast-paced and competitive market, businesses areconstantly seeking innovative ways to stand out and connect with their targetaudience. One strategy that has proven to be highly effective is personalizationin marketing. By tailoring marketing strategies to individual customers,businesses can engage and convert customers at a higher rate. In this article,we will explore
Brand Positioning : Creating a Unique Identity in a Competitive Market
Introduction In today's fiercely competitive business landscape, establishing astrong brand positioning is crucial for standing out from the crowd andcapturing the attention of consumers. Creating a unique identity sets thefoundation for building brand loyalty and gaining a competitive edge. Thisarticle explores the key strategies and considerations involved in crafting adistinct brand positi
The Ultimate Guide to B2B Landing Page Optimization
You frequently visit landing pages while you navigate and surf the internet. Thepage you are directed to when you click on an advertisement might be called alanding page. It can also be the page that appears after a call to action buttonor act as a website's main page. The goal of a landing page is to persuade youto become a lead or client, irrespective of how you "land" there. Because ofthis
Is Buying Backlinks a Good Idea? Debating the Effectiveness and Ethics
Introduction Backlinks play a vital role in search engine optimization (SEO),influencing website visibility and organic traffic. As businesses strive toimprove their search rankings, the practice of buying backlinks has emerged.However, the effectiveness and ethics of buying backlinks remain a subject ofdebate. In this article, we delve into the pros and cons of buying backlinks,examine its i
