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Ekta Swarnkar

Ekta is a content marketer and writer for SaaS and marketing brands in B2B. She loves helping companies grow their visibility, authority, and revenue with long-form, actionable content.

How to Optimize a Landing Page Using AI: 5 Advanced Strategies
Marketing

How to Optimize a Landing Page Using AI: 5 Advanced Strategies

Discover 5 innovative ways to leverage AI for landing page optimization and drive higher conversions. Learn how to generate engaging copy, images, and videos tailored to your audience using AI. Automate A/B testing, personalize content, deploy chatbots, and route traffic smartly - all powered by AI. Maximize conversions by optimizing every aspect of your landing pages with cutting-edge AI strategies explored in this insightful guide.

5 Best AI Landing Page Builders to Design a Professional Website in 2024
Marketing

5 Best AI Landing Page Builders to Design a Professional Website in 2024

The blog post compares and reviews the top 5 AI-powered landing page builders for small businesses in 2024 - Waveon, Divi, Hostinger, Wix, and Webnode. It provides an overview of each builder's features, pricing, pros, cons, and ideal use cases to he

AI in Content Marketing: 5 Practical Ways to Use in 2024
Marketing

AI in Content Marketing: 5 Practical Ways to Use in 2024

Unlock the power of AI in content marketing! Discover five practical strategies that leverage AI to enhance user insights, personalize customer experiences, predict behavior, automate interactions, and create compelling visuals. Learn how leading brands harness AI to drive better targeting, relevance, and engagement, and optimize your content marketing for success.

How to Humanize AI Content: 6 Advanced Strategies for 2024
Marketing

How to Humanize AI Content: 6 Advanced Strategies for 2024

Discover six key strategies to humanize AI-generated content. Learn how to train AI to mimic your writing style, give specific prompts, utilize AI tools, add human elements, and optimize sentence structures for better-quality content.

AI in B2B Marketing: 6 Ways to Improve Customer Experiences
Marketing

AI in B2B Marketing: 6 Ways to Improve Customer Experiences

Today's B2B marketing landscape is shaped by data surplus and informed buyers expecting personalized experiences. AI emerges as a crucial ally, enhancing customer experience through data analysis, personalized journeys, and marketing automation. This blog outlines six transformative ways B2B teams leverage AI for competitive advantage, including data unification, content personalization, and predictive analytics, empowering brands to meet modern customer expectations efficiently.

7 Best AI Tools for B2B Marketing In 2024
Marketing

7 Best AI Tools for B2B Marketing In 2024

Explore essential AI tools for enhancing B2B marketing in 2024, including solutions for content creation, search engine marketing, automation, social media, influencer collaboration, lead management, and community engagement.

How to Build Newsletter Marketing Strategy in 2024
Marketing

How to Build Newsletter Marketing Strategy in 2024

Discover effective newsletter marketing strategies, including setting clear goals, enhancing engagement, and employing creative tactics.

How To Automate Outbound Lead Generation in 2024
Marketing

How To Automate Outbound Lead Generation in 2024

Automating outbound lead generation streamlines the process, saving time and effort. The blog outlines a step-by-step guide to use tools like Apollo.io for prospecting, qualifying leads with scoring and enrichment, and nurturing them into warm leads

6 Marketing Automation Workflows for B2B Marketers in 2024
Marketing

6 Marketing Automation Workflows for B2B Marketers in 2024

Explore eight marketing automation workflows for 2024, including abandoned cart emails, upsell/cross-sell campaigns, exit intent popups, order confirmations, product usage guides, and customer feedback requests. These strategies leverage triggers for

6 Best Content Automation Tools & Platforms in 2024
Marketing

6 Best Content Automation Tools & Platforms in 2024

This comprehensive guide explores the top 6 content automation tools, essential for every B2B marketer. Covering platforms like Semrush for SEO, Synthesia for AI-generated videos, and Anyword for AI-driven copywriting, it provides an in-depth analysi

Content Automation Implementation: Integrating Automation into Your Existing Content Workflows
Marketing

Content Automation Implementation: Integrating Automation into Your Existing Content Workflows

Explore how to integrate automation into content marketing, covering goal setting, software choices, workflow optimization, and practical implementation. This article provides a step-by-step approach to enhance content efficiency and effectiveness th

What is Content Marketing Automation & How to Leverage it
Marketing

What is Content Marketing Automation & How to Leverage it

Explore how to integrate automation into your content marketing strategy for maximum efficiency. This comprehensive guide covers key aspects like leveraging technology, optimizing campaigns, and practical examples for effective implementation. Perfec

What is Landing Page Automation and How does it work?
Startup

What is Landing Page Automation and How does it work?

Discover the transformative power of landing page automation in this comprehensive guide. Learn how it increases efficiency, boosts conversions, and reduces operational costs. Understand the benefits for small-to-mid businesses and explore strategies

8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]
Marketing

8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]

Explore the best fonts for newsletters in our latest blog, which guides you through the choice between email-safe and custom fonts. Learn why picking the right font impacts readability, CTR, and brand identity, and discover the top 8 newsletter-frien

8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)
Marketing

8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)

Elevate your B2B marketing game with the top 8 newsletters! Explore insights and trends from industry leaders like Marketing Profs, Growth Memo, Really Good Emails, The Hustle & Trends, Marketing Examples, Cognism, Adaptify.ai, and B2B SaaS Reviews.