# B2B Marketing
AI in B2B Marketing: 6 Ways to Improve Customer Experiences
Today, B2B marketing teams face the problem of data surplus. They have 1000times more customer data and ten times more marketing channels, but only 15% ofcompanies have a unified data view. To add more to it, B2B buyers are moreinformed. They want to educate themselves about product needs and expect brandsto personalize experiences. In an interview with LinkedIn, Vijay Chittoor,Co-founder of
10 Best B2C Marketing Automation Software in 2024
In B2C, customer engagement and conversion are considered the bread and butterof marketing. However, when you have numerous channels to handle, managingeverything at once can get very challenging, especially when you are tight onbudget. That’s why automation is gaining momentum. With B2C marketing automationsoftware, you can streamline marketing processes, personalize customerexperiences, and
7 Best AI Tools for B2B Marketing In 2024
Choosing the right marketing tools to add to your B2B tech stack is crucial, butlet’s emphasize how difficult the task itself is. Once selected, you’re marriedto that tool for months, so you must spend enough time finding the right fit foryour business needs. While this can become overwhelming if done alone,considering you’ll have to evaluate every tool, recommendations from seasonedB2B marke
How to Build Newsletter Marketing Strategy in 2024
Marketing a newsletter isn’t as easy as adding subscribers to an email list.Professionals are industry experts, and convincing these experts to becomesubscribers needs a different newsletter marketing strategy. In addition tobeing a known expert in your field and having a newsletter worth reading, thereare many newsletter marketing strategies that, when used correctly, can help youdrive highl
What is Omnichannel marketing automation?
Imagine this. A customer browses your website, adds an item to their cart,abandons it mid-checkout, gets bombarded with generic emails, and finallydisappears, frustrated and forgotten. Sound familiar? This is the reality oftraditional multichannel marketing. It's completely missing the rhythm that’sneeded for the digital world. Almost all modern customers jump between devices,channels, and to
How To Automate Outbound Lead Generation in 2024
Running a cold outreach campaign is not an easy drill, and outbound leadgeneration is the most dreadful. The only situation where “Quantity matters morethan quality” fits makes outbound lead generation difficult, thanks to themanual effort, hours of research, and mental strength you have to put in to geta few qualified leads. But what if you could automate lead generation? Would youlike it if
6 Marketing Automation Workflows for B2B Marketers in 2024
If you think marketing automation is limited to welcome email sequences, thinkagain. Automation is finding its place in various marketing areas, especiallyafter AI's introduction. So, if you’re only using automation to create emailnurture sequences — you’re yet to see the full potential of automation and thefantastic results it can bring, such as an increase in revenue and productivity.Are yo
Marketing Automation for Small Businesses - Tools, Strategies, and Challenges
Just a few years ago, small businesses had no access to most digital tools. Themajor reason was technology was not much advanced, and hence the cost washigh. But things have changed. Today, there are several budget tools at yourdisposal to automate business processes, especially marketing ones. And that'sgood news for small businesses as you can start automating all those emails,data logging,
What is Content Marketing Automation & How to Leverage it
The early 2000s was the time when content marketing became mainstream forbrands. And ever since then, content has been in its position. Every otherbusiness creates content today, but are they all benefitting from it? No. Brandsthat have mastered balancing content quality and quantity are crushing it.Brands that prioritize distribution as much as production are driving excellentresults. Brands
10 Best Outbound Marketing Automation Tools in 2024
Outbound marketing is often associated with high costs. Since outbound marketingtargets cold leads, the conversion rates are also low when compared to inboundmarketing. But the good news is, there’s a way around it. Any guesses? Well, theanswer is automation. With outbound marketing automation tools, you can automatemarketing activities at a fraction of the cost of traditional outboundmarketi
What is Landing Page Automation and How does it work?
If there’s anything that keeps enterprises operational while producing greatrevenue, it’s automation. They have integrated it into the core, everywhere fromonboarding to accounting.So, what can small-to-mid businesses learn fromindustry giants? Integrating automation into the core of your business. Sinceautomation isn’t going anywhere — the best you can do is to reap its benefits.That starts
How to Build a Marketing Automation Strategy (with Examples)
IntroductionOut of all the company’s functions, marketing teams have the most togain from automation. All the marketing core activities, like collectingcustomer data and feedback, can be enhanced by using Artificialintelligence.This was even predicted by MC Kinsey, who conducted 400 casestudies to show that marketing will be the most beneficial arena by AI.However,automating marketing activit
![8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]](https://static.waveon.io/img/blog/_posting/1702460026013.jpeg)
8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]
While choosing fonts for newsletters, most business owners make the mistake ofpicking fancy custom fonts to try and stand out from the competition.Yes,premium fonts are a great way to distinguish themselves, but they don’t realizethat it poses a big problem without them knowing.What?Not all email clientssupport custom fonts, so it's very much possible that your subscribers won’t seethe fonts
8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)
Almost every B2B brand has a newsletter today. And email marketing, being thehighest ROI-producing strategy, makes businesses send variations for specificuse cases.Take HubSpot, for example. It sends out many newsletters focused ondifferent themes:Sales, marketing, community, blog, product, etc.You’ll alsofind a dedicated newsletter for each audience segment targeting differentindustries and
How To Build A Marketing Automation Funnel in 2024?
Build a funnel!You might have heard marketing experts repeatedly using thissentence. But it's no longer sufficient to build just a funnel. From advancedanalytics to collecting user data to automating emails, automation has become ahuge part of marketing today. And that’s where marketing automation funnels arerising in popularity. So, how do you build one? We will answer all yourquestions in t
How to Monetize Email Newsletters: 6 Effective Strategies
Monetizing your newsletter is the fun part. After spending months creatingengaging newsletters, adding more subscribers, and optimizing for better openand click-through rates, it’s time to make money from it. Well done so far!Buthow do newsletters make money? There are many ways to make money from anewsletter, how do I know which one is right for me?Don’t worry. If you’re notsure how to monet
8 Ways to Create Highly Engaging Newsletters in 2024
Writing a newsletter is time-consuming, and when it gets low engagement — it’sheart-breaking.Why is no one opening my newsletters? And if people are openingup but not engaging, what could be the reason? These thoughts start hauntingyou.Considering that your newsletter topic is not an issue, there still can bemany reasons your newsletters are unappealing. Maybe you’re not structuringwell. Or i
How to Create & Send Email Newsletters Effectively
Creating and sending email newsletters to prospects/customers is one of the bestmarketing strategies to improve customer relationships, build brand awareness,and increase sales. When done right, everyone from large enterprises to smallbusiness owners can benefit from email marketing — so how do you set up an emailnewsletter? How do you create and send newsletters? And how do you leverageemai
![What is mailchimp? [Mailchimp Basics 2024]](https://static.waveon.io/img/blog/_posting/1699387648814.png)
What is mailchimp? [Mailchimp Basics 2024]
What is mailchimp? Mailchimp is a comprehensive marketing platform that providestools to improve and automate digital marketing. Initially, it started as anemail marketing service that allowed users to send newsletters and automatedmessages to their customers, but now it has expanded to include a variety offeatures such as creating targeted ad campaigns, automating marketing workflows,and ana
7 Reasons Why Your B2B Business Needs a Newsletter in 2024 (With Examples)
“Newsletters are B2B marketer’s secret weapon.” “Email marketing gets you thebest results of all marketing strategies.” “You can’t expect to close a B2B dealwithout email marketing.” In one way or another, you must have heard of thesemany times in your business journey so far, which made you look for reasons whynewsletters are so important in B2B. If so, you’ve come to the right place —this
10 Best Newsletter Automation Tools & Software for 2024
Choosing the right email newsletter automation software that fits your company'sneeds is the key to ensuring it helps you achieve the expected results. So, howdo you choose the best tool for your business? And most importantly, where doyou even start? Should you pick any platform and book a free demo session? No,you should first list the features you’re looking for in your tool and thenscr
How to Select a B2B Marketing Automation Vendor: Tools & Techniques
Choosing the right marketing automation vendor is like winning half the battle.Not only do you have to find a tool that easily integrates with your existingsystems and scales well, but you also have to get approval from multipledecision-makers. So, how do you shortlist B2B marketing automation vendors? Whatfeatures should you look for? And how do you finalize the perfect tool for yourbusiness
![B2B Marketing Automation Guide in 2024 [Strategies, Tools & Examples]](https://static.waveon.io/img/blog/_posting/1697527351768.jpeg)
B2B Marketing Automation Guide in 2024 [Strategies, Tools & Examples]
With acquisition costs increasing rapidly, retaining customers is the only wayto build a long-term growing business. And personalized customer experience isthe solution to retention.But is it possible to personalize marketing at scale?If yes, how?The answer is marketing automation.Large-sized companies succeedbecause of automation. They employ thousands of employees and retain millions ofcust
Marketing Automation Specialist: Job Description Template for Your Next Hire
Tools are a tiny part of building an efficient automation system. A specialistwith the technical know-how and skills to leverage these automation tools fordriving results is much more critical.In the same way — finding automation toolsis easy, but attracting the right talent isn’t. A clearly defined jobdescription is the first step to hiring the perfect candidate for the marketingautomation s
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